25 Years of Style and Comfort
After 25 lovely years of dressing women across the country, this chapter is coming to a close
Your support has meant everything. From every sweet note to every single order, we’ve felt the love
Now, we’re saying thank you the best way we know how
- 2 ITEMS 10% OFF
- 3 ITEMS 15% OFF
- 4 ITEMS 20% OFF
- 5 ITEMS 25% OFF
Discounts apply automatically at checkout. Mix and match any items from our Anniversary Sale collections
1276 products
Emma™ - Cozy Three-Piece Ensemble
Sale price$59.95
Regular price$189.95
Emma™ - Cozy Two-Piece Ensemble
Sale price$49.95
Regular price$169.95
Emma™ - Cozy V-neck Festive Dress
Sale price$59.95
Regular price$149.95
Emma™ - Luxe Co-Ord Set
Sale price$69.95
Regular price$134.95
Emma™ - Relaxed Fit Wide Leg Jeans
Sale price$69.95
Regular price$189.95
Emma™ - Snug Winter Coat
Sale price$59.95
Regular price$119.95
Emma™ - Stunning Swimwear
Sale price$39.95
Regular price$99.95
Emma™ - Stylish Embroidery Messenger Bag
Sale price$34.95
Regular price$99.95
Emma™ - Stylish High-Waisted Bikini
Sale price$39.95
Regular price$99.95
Emma™ - Stylish V-Neck Dress
Sale price$39.95
Regular price$74.95
Emma™ Chic Voyager | Trendy Backpack
Sale price$49.95
Regular price$99.95
Emma™ Classic Elegance | Shoulder Bag
Sale price$29.95
Regular price$59.95
Emma™ Essential | Minimalist Folding Wallet
Sale price$29.95
Regular price$59.95
Emma™ Retro Elegance | Crossbody Bag
Sale price$29.95
Regular price$59.95
Emma™ Sleek Elegance | Trendy Handbag
Sale price$44.95
Regular price$79.95
Emma™ – Chic Waterproof Trench Coat
Sale price$39.95
Regular price$74.95
Emma™ – Cozy Wide Leg Trousers
Sale price$44.95
Regular price$129.95
Emma™ – Relaxed Blazer for Business and Casual
Sale price$49.95
Regular price$139.95
Emma™ – The Power Set That Smooths & Elongates
Sale price$109.95
Regular price$407.95
Esme - Chic Tummy Flattering Coverage Dress
Sale price$44.95
Regular price$224.95
Esme™ | Elegant Polka Dot Midi Dress
Sale price$54.95
Regular price$109.95
Estelle | V-Neck Tee
Sale price$49.95
Regular price$99.95
Esther | Elegance Loafers
Sale price$59.95
Regular price$120.00
Esther™ | Stylish Orthopedic Sandals
Sale price$49.95
Regular price$174.95

Anniversary Sale — Up to 70% Off
After years of timeless style and craftsmanship, By Celena celebrates its anniversary with a once-in-a-year event.
Elegant coats, refined knits, and effortless classics — now up to 70% off.
Quantities are limited, and sizes are selling fast.
Once they're gone, they won’t return — celebrate with us before it’s too late.
















































