ANNIVERSARY SALE

UP TO 70% OFF

25 Years of Style and Comfort

After 25 lovely years of dressing women across the country, this chapter is coming to a close

Your support has meant everything. From every sweet note to every single order, we’ve felt the love

Now, we’re saying thank you the best way we know how

  • 2 ITEMS 10% OFF
  • 3 ITEMS 15% OFF
  • 4 ITEMS 20% OFF
  • 5 ITEMS 25% OFF

Discounts apply automatically at checkout. Mix and match any items from our Anniversary Sale collections

1276 products

Save 68%
Emma™ - Cozy Three-Piece EnsembleEmma™ - Cozy Three-Piece Ensemble
Emma™ - Cozy Three-Piece Ensemble Sale price$59.95 Regular price$189.95
Save 71%
Emma™ - Cozy Two-Piece EnsembleEmma™ - Cozy Two-Piece Ensemble
Emma™ - Cozy Two-Piece Ensemble Sale price$49.95 Regular price$169.95
Save 60%
Emma™ - Cozy V-neck Festive DressEmma™ - Cozy V-neck Festive Dress
Emma™ - Cozy V-neck Festive Dress Sale price$59.95 Regular price$149.95
Save 48%
Emma™ - Luxe Co-Ord SetEmma™ - Luxe Co-Ord Set
Emma™ - Luxe Co-Ord Set Sale price$69.95 Regular price$134.95
Save 63%
Emma™ - Relaxed Fit Wide Leg JeansEmma™ - Relaxed Fit Wide Leg Jeans
Emma™ - Relaxed Fit Wide Leg Jeans Sale price$69.95 Regular price$189.95
Save 50%
Emma™ - Snug Winter CoatEmma™ - Snug Winter Coat
Emma™ - Snug Winter Coat Sale price$59.95 Regular price$119.95
Save 60%
Emma™ - Stunning SwimwearEmma™ - Stunning Swimwear
Emma™ - Stunning Swimwear Sale price$39.95 Regular price$99.95
Save 65%
Emma™ - Stylish Embroidery Messenger BagEmma™ - Stylish Embroidery Messenger Bag
Emma™ - Stylish Embroidery Messenger Bag Sale price$34.95 Regular price$99.95
Save 60%
Emma™ - Stylish High-Waisted BikiniEmma™ - Stylish High-Waisted Bikini
Emma™ - Stylish High-Waisted Bikini Sale price$39.95 Regular price$99.95
Save 47%
Emma™ - Stylish V-Neck DressEmma™ - Stylish V-Neck Dress
Emma™ - Stylish V-Neck Dress Sale price$39.95 Regular price$74.95
Save 50%
Emma™ Chic Voyager | Trendy BackpackEmma™ Chic Voyager | Trendy Backpack
Emma™ Chic Voyager | Trendy Backpack Sale price$49.95 Regular price$99.95
Save 50%
Emma™ Classic Elegance | Shoulder BagEmma™ Classic Elegance | Shoulder Bag
Emma™ Classic Elegance | Shoulder Bag Sale price$29.95 Regular price$59.95
Save 50%
Emma™ Essential | Minimalist Folding WalletEmma™ Essential | Minimalist Folding Wallet
Emma™ Essential | Minimalist Folding Wallet Sale price$29.95 Regular price$59.95
Save 50%
Emma™ Retro Elegance | Crossbody BagEmma™ Retro Elegance | Crossbody Bag
Emma™ Retro Elegance | Crossbody Bag Sale price$29.95 Regular price$59.95
Save 44%
Emma™ Sleek Elegance | Trendy HandbagEmma™ Sleek Elegance | Trendy Handbag
Emma™ Sleek Elegance | Trendy Handbag Sale price$44.95 Regular price$79.95
Save 47%
Emma™ – Chic Waterproof Trench CoatEmma™ – Chic Waterproof Trench Coat
Emma™ – Chic Waterproof Trench Coat Sale price$39.95 Regular price$74.95
Save 65%
Emma™ – Cozy Wide Leg TrousersEmma™ – Cozy Wide Leg Trousers
Emma™ – Cozy Wide Leg Trousers Sale price$44.95 Regular price$129.95
Save 64%
Emma™ – Relaxed Blazer for Business and CasualEmma™ – Relaxed Blazer for Business and Casual
Emma™ – Relaxed Blazer for Business and Casual Sale price$49.95 Regular price$139.95
Save 73%
Emma™ – The Power Set That Smooths & ElongatesEmma™ – The Power Set That Smooths & Elongates
Emma™ – The Power Set That Smooths & Elongates Sale price$109.95 Regular price$407.95
Save 80%
Esme - Chic Tummy Flattering Coverage DressEsme - Chic Tummy Flattering Coverage Dress
Esme - Chic Tummy Flattering Coverage Dress Sale price$44.95 Regular price$224.95
Save 50%
Esme™ | Elegant Polka Dot Midi Dress
Esme™ | Elegant Polka Dot Midi Dress Sale price$54.95 Regular price$109.95
Save 50%
Estelle | V-Neck TeeEstelle | V-Neck Tee
Estelle | V-Neck Tee Sale price$49.95 Regular price$99.95
Save 50%
Esther | Elegance LoafersEsther | Elegance Loafers
Esther | Elegance Loafers Sale price$59.95 Regular price$120.00
Save 71%
Esther™ | Stylish Orthopedic SandalsEsther™ | Stylish Orthopedic Sandals
Esther™ | Stylish Orthopedic Sandals Sale price$49.95 Regular price$174.95

Anniversary Sale — Up to 70% Off

After years of timeless style and craftsmanship, By Celena celebrates its anniversary with a once-in-a-year event.

Elegant coats, refined knits, and effortless classics — now up to 70% off.

Quantities are limited, and sizes are selling fast.

Once they're gone, they won’t return — celebrate with us before it’s too late.